What Sustainability Means to Our Business
What sustainability means to the team at Rachel Dubber.
Connemara Donkey M’asal Beag Dubh illustration on Reusable Cotton and Jute Bags
A sustainable business ‘sometimes called a green business’ is one that aims to minimise its negative impact on the environment, community, and society, while creating a positive contribution wherever possible.
At its heart, sustainability is about making conscious choices—choosing to use less, waste less, and do better.
Sustainability means different things to different people, and I’m not here to tell you what it should mean to you. But I would love to share what it means to me, and how it shapes every decision we make as a business.
Sustainability Starts With Every Product Decision
For me, being sustainable means thinking carefully before introducing any new product into our range.
Every product we create goes through a detailed decision-making process. Before anything reaches production, I ask:
What raw materials are required?
What environmental impact will those materials have?
What happens to the product at the end of its life?
Can it be reused, recycled, or biodegrade naturally?
How will it be packaged?
What packaging is needed for shipping?
If a product doesn’t align with our values and business ethos, it simply doesn’t get made.
Our Commitment to Reducing Waste
Plastic pollution is one of the biggest environmental challenges facing our planet, and we are committed to not contributing to that problem.
That’s why our mission is simple: to create products using natural, sustainable, biodegradable, and recyclable materials wherever possible.
Our packaging reflects that same commitment. We use materials that are:
Reused whenever possible
Made from recycled materials
Fully biodegradable or recyclable
Choosing Safer, Eco-Friendly Materials
We use non-toxic, water-based inks in our printing process, helping to prevent harmful chemicals from entering waterways and ecosystems.
Whenever possible, we choose natural materials that have not been chemically treated or unnecessarily dyed, ensuring our products are as gentle on the planet as they are beautiful.
Most importantly, we only create products that we genuinely believe in—products we proudly use in our own homes.
Taking a Stand Against Plastic Pollution
Introducing our reusable jute and cotton shopping bags was an important step in our sustainability journey.
By offering plastic-free, biodegradable alternatives, we help our eco-conscious customers make more sustainable choices in everyday life—without compromising on style or quality.
Designed to Be Kind
Every product we create is designed with one guiding principle:
Designed To Be Kind
Kind to you.
Kind to the environment.
Kind to the animals that inspire our designs.
Our Ongoing Sustainability Mission
Sustainability is a journey, not perfection.
We may not get everything right 100% of the time, but we are committed to continually improving, making better choices, supporting animals in need, and doing our part to create a healthier planet for future generations.
That commitment will always remain at the heart of our business.